For instance, a lot of the music is danceable and try as I might to resist, I can't help myself from getting my groove on. The music also creates the right environment. Sometimes a simple volume adjustment can make all the difference. Retailers wants positive energy and shoppers want to shop in a fun place. Louder music can help that.
Theme parks understand this as well. There is constant music playing evoking the ouvre of the particular land. Wurtzler adapted the idea of sound design to everyday life. An experience will be more memorable if there is ample sound design.
The same is true for television shows and their theme songs and nowhere is this more noticeable than on the DVD sets for "Dawson's Creek." Part of the enjoyment is Paula Cole's "I Don't' Want To Wait." She really belts it out. However, beginning on the third DVD set and continuing through to the end of the series, something changed. A different song replaced the great one, changing the entire complexion of the fictional town, Capeside. So irked by this change, I began to mute the television and play the song through my computer. It's not the same experience, but as close as I can get.
At times, some consumers grow tired of a theme song when campaigning through episode after episode. This specific example advises those consumers to appreciate a well-done and well-placed theme song. Appreciate the song!