MAD MEN Titles: If some is good, more is better!

In a recent post, I discussed the female significance in MAD MEN using the pilot episode ("Smoke Gets In Your Eyes"). I'd like to take another look at the opening title sequence, examining it for additional grist for my MAD MEN mill. It is entrancing, perhaps too much so in that I find myself staring at the falling 2D man instead what he falls from, around, and into.

In the beginning, he has arrived at his office, set down his briefcase, and then his office crumbles around him, until he finally begins his descent. Descent into what? Into advertising of course (wait, isn't that what his office is anyway? talk about spinning your wheels.). But what are these advertisements?

They look like advertisements, but mostly they look like smiling women and butterscotch pudding legs. Certainly, there is the occasional image of a lowball glass containing the contents of (hopefully) an Old Fashioned (a cocktail which this blog vehemently endorses). The unknown man falls around and ultimately straight into advertisements until the final image of the man sitting comfortably in a chair or on a couch.

Let's begin in the office a place that for the moment appears stable - and why not? The office is man's escape from his wife where he fantasizes about his secretary and drinks with the boys. But as history showed us, this is not to last for women are hiding in the weeds, or at least lurking around their secretary desks. Let's not take for granted the timing of the credit sequence. Jon Hamm's name appears when everything is stable. Elizabeth Moss is next and if you pay close attention, you might notice that the office begins to crumble with the display of her name. This is not so surprising given her character's progression through the series at this point.

Then the man begins to fall into a seemingly bottomless pit of female advertisements with a few speckles of male-centric delights. I can only see this section as a comment on advertising in general and who and where it is best aimed (perhaps only in the MAD MEN period, but perhaps not). As MAD MEN tells it, men run the advertising world. As the MAD MEN title tells it, men run the advertising world, selling things to women. Graphically speaking, the man falls all the way down one woman's leg, into the lowball glass, and it appears that the a woman crossing her legs might kick the falling man.

A quick moment just before the shot of the man on the couch reveals what he has fallen into: female advertising. Seemingly, these are the people who read the advertising and for whom advertising is targeted and most successful. Does advertising play on women's emotional tendencies or is it something else? Do these mad men think that women only exist within these advertisement photos and thus subject to their linguistic and artistic manipulation?

Let's look at a simple narrative example. "Babylon" (from the first season) chronicles an account dealing with lipstick marketing. The men on the account have trouble and they enlist the female sector of the office to help. And this is their (the men) first mistake. Don't allow women a sliver of hope into thinking they can intrude on men's arena and this is exactly what they did. Sooner or later a woman was going to come along and figure out that she CAN do this job. What a thought, a woman knows how to better market a product to women? These are the consequences. The women were already lurking at their secretarial desks and now they have been let in to their world. Or is it even their world...anymore.

But at the end of this title sequence narrative - and it is indeed a narrative - where does this man end up? I think we have to assume it is the same man. We see him sitting comfortably with cigarette. So, in the end, if he has landed comfortably, what are the consequences, if any?

Defining Great Movie of the Decade?

None of this post is original. This all comes from a podcast from ESPN's The Sports Guy (Bill Simmons). He generally writes about sports, but incorporates select pop culture into his articles.

During a podcast with Chris Connelly (yea, the MTV guy!), Simmons brought up that this year - 2009 - is the last year of the decade. Think about it! Where is the 2000s retrospective! Is this the lost decade?

Anyway, Simmons asked Connelly what he thought might be the best movie of the decade with 3 helpers - excellence, watchability, and originality. I think there might be a fourth signifier: pop influence. At first, Simmons went with ALMOST FAMOUS, then began to think about THE DARK KNIGHT as a possibility. Basically, they couldn't come to an answer.

But Connelly brought up an interesting point. What if the conversations' defining media is actually television? An interesting point. THE SOPRANOS (I don't like it), THE WEST WING (I love it!), THE WIRE (never seen it), and maybe MAD MEN (I love it, but are we too close?).

Anybody have any thoughts of either? Movies or television, or if you care to weigh in on the TV versus MOVIE debate.

MAD MEN: What You Already Know

What I'm about to tell you, you already know...if you watch MAD MEN. Women are the crux of this show. How do I know this? I just re-watched the very first episode.

In the first ten minutes here's what we know: Don Draper (Jon Hamm) is an ad man and must come up with a pitch for Lucky Strike. After his night at the bar, he knocks on the door of his friend Midge (Rosemarie DeWitt, RACHEL GETTING MARRIED). They chat about his day and her day and he spends the night. Relationship? Check!

Introduced next is rookie secretary Peggy Olson (Fred Armisen's wife, Elisabeth Moss). Joan Holloway (Christina Hendricks) shows her how to play the office game, with considerable attention paid to Peggy's attire and how she can better herself so as to be more attractive for the office's men.

This pilot episode chronicles two accounts for the ad firm Sterling Cooper. One, the aforementioned Lucky Strike, and another for a department store headed by Rachel Menken (Maggie Siff). The Lucky Strike account is settled, not without some drama, but ultimately settled. The Menken department store account is most certainly not, with confusion over how to market the brand in an already-saturated department store market. The two have obvious chemistry and its not out of the question to see a relationship brew over a cocktail meeting. While the Lucky Strike account settled relatively easily (with men only), the Menken account is anything but.

Peggy is the object of attention in the new office, purely by being "the new girl." Pete Campbell (Vincent Kartheiser) apparently likes what he sees and is evidently interested in Peggy sexually, as per his 1950s acceptable language toward her in the office. Oh by the way, Pete has his own wedding to attend this weekend. He knocks on her door (ALL THE WAY IN BROOKLYN!) and invites himself in. And she lets him. (Is this normal for a woman in the 50s?)

Finally, at the end of the episode we see Don arriving at him home in the suburbs. He kisses his wife Betty (January Jones) and says goodnight to his kids. Up until this point there has been no mention of him having a family, especially with his already-established relationship with Midge, and his on-deck relationship with Rachel. The final shot shows Betty standing at the doorway to the kids room watching her husband say goodnight. And in typical MAD MEN fashion, the episode ends with temporally appropriate music.

This final shot could have ended without Betty appearing at the door, but it does. And let's not take this for granted. Men at work is taken for granted. But as the series progresses, it becomes (sometimes painfully) clear that women rule the roost. The men just happen to be living in it.

The Most Fun on Television Right Now!

No, I won't make you beg...for long. "Mad Men" is my favorite show that still breathes, but the second season ended weeks ago. Does it qualify as "right now?" No.

"Heroes" is too serious, and quite frankly hasn't been up to par since the season one finale. The second season really faltered with the exception of the Kristen bell addition. The third season began poorly, but is making a comeback. However, the series is too inconsistent to be worthy of my spontaneous exuberance. "Pushing Daisies" is adorable, cute, and sweeter than a green apple Jolly Rancher. Sadly, not even Lee Pace's eyebrows could keep it afloat. "Gossip Girl" is naughty, and sometimes the characters are mean. "90210" is pure bubblegum, and I can't blow bubbles. I am purist. I chew.

Wait with baited breath no longer. My answer: "Privileged." You say, "I have no idea what you're talking about!"

Here's a primer. Megan Smith (JoAnna Garcia, more on her later) graduated from Yale and attempted work in the publishing world. Things didn't work out and Megan moved back home to Florida to tutor two extremely upper class high school twins.

"Privileged" is witty and still fun. We're not talking Aaron Sorkin witty though, just kind of cheesy and cute witty. As always, the characters appear genuine and their actions are credible and fall in line with their personalities. Sage (Ashley Newbrough) and Rose (Lucy Hale) are the twins. Sage is overprotective of the younger Rose and feels Megan driving a wedge between the two. Generally, the show has a laid-back atmosphere - the problems aren't hugely critical, but ramifications could be serious. For example, Rose cheats on a test. As a tutor kept under close surveillance, Megan cannot afford this kind of mishap.

A regular, seemingly trivial dilemma such as cheating on a high school exam only works if we care about those involved. Why do I want Megan to succeed? Well, in short, she's likable. Obviously! Let's flank the question a tad by taking a back route.

In a recent commercial, The CW ran a blurb from TV Guide saying that, "Megan Smith is the new Rory Gilmore." Rory is, of course, the endlessly likable daughter component of the "Gilmore Girls." What does it mean to be the new Rory? A blend of smarts and high integrity. More cute than bombshell. Very adept with a Qwerty keypad cellphone. These are all qualities that would describe Rory Gilmore, the person. But is there something more?

Does Rory symbolize something bigger than herself? "Gilmore Girls" might be the network's best and highest-rated show. Both shows feature prominent culinary aficionados. Does TV Guide surmise something about the future of "Privileged?" Is this show CW's new the little show that could? While "Gossip Girl" and the newly rejuvenated "90210" grab headlines and magazine covers, "Privileged" is CW's best show. It's wholesome with a touch of sweet and snappy, like Honey Bunches of Oats. Scrumptious!

The West Wing Restrospective - Exceptional Writing!

Remember when NBC had "Law and Order", "Friends", AND "The West Wing?" Feels like a long time ago doesn't it? "Law and Order" is still around, but "Friends" and "The West Wing" have ended their run.

I watched three episodes of "The West Wing" yesterday and I was reminded of one of the greatest television pleasures - exceptional writing. Two of writer Aaron Sorkin's television series were cancelled quickly ("Sports Night", and "Studio 60 on the Sunset Strip"), but "The West Wing" had success for a long time. "The West Wing" won four - FOUR! - Emmys for best drama! (All this coming in the years of the HBO juggernaut "The Sopranos.") Not only did they win those four Emmys, but they won them in CONSECUTIVE years! Only "Hill Street Blues" can claim that kind of success.

"The West Wing" was nominated for Best Drama every year it was on - even in the days when Aaron Sorkin left to create "Studio 60." Sorkin is master of the "walk and talk." He is more notorious for it than praised. Does it create unnecessary and complicated camera work, or does it raise the tension? I think the latter and its probably an accurate demonstration of what happens in the most famous office in the world. Most of the walking and talking occurs while characters deliver paperwork. I would imagine that's probably a lot of what happens around the oval office - paperwork.

The series is also surprisingly funny - but not in a laugh out loud way. It's more like a chuckle. When was the last time you laughed during one of the most respected dramas in history? Sorkin treats the president's offices just like any other office, one where e-mail slows to a hault, and desk chairs have squeaky wheels. But the writers always remember the weight of a show about the president of the United States. A series with this premise can be as topical as it wants. It's not like watching "Mad Men", where you feel overwhelmed by the tension. Obviously, "Mad Men" makes it work (because I like it!), but "The West Wing" is so refreshing because it manages to do both.

The other thing a well-crafted series needs is a balance between good writing and actors who deliver them. With a Sorkin show, the pace is so extreme and the lines need precise and quick delivery. The Emmys recognized the actors as well. Allison Janney won multiple Emmys for her turn as Press Secretary C.J. Craig. So too for Bradley Whitford (Josh Lyman), Richard Schiff (Toby Ziegler), and the late John Spencer (Leo McGary). Martin Sheen (President Bartlett) went without an award. But for a show that emphasizes an ensemble cast, I guess it's okay that the president doesn't win an award and his cabinet gets the credit.

Aaron Sorkin might be the stealth bomber of Hollywood. He wrote A Few Good Men (Rob Reiner) - based on his own play - but most people remember the Tom Cruise/Jack Nicholson showdown in the courtroom. More recently, he wrote Charlie Wilson's War (Mike Nichols) and his penchant for blending humor with serious consequences is evident. I love you Entertainment Weekly, but sticking "The West Wing" at #23 of the greatest TV shows of the last 25 years behind shows like "The Real World", "South Park", "Lost", and "Roseanne"...is grounds for impeachment!

Netflix the DVDs and re-discover this classic!

"Mad Men" (Matthew Weiner, 2007)

Mad Men is one of those shows that makes you feel cool simply by sitting in front of the television. But it's a different kind of cool - a more nostalgic and retro kind of cool. In short, Mad Men really makes you wish you were alive in such a time.

What time is this exactly? It's a time when downing three martinis at lunch wouldn't turn a single head, all this coming after a two-drink meeting with a client before the siesta. Oh, and don't tell your doctor but you've already consumed a pack of cigarettes and are working on your second of the day and it may not be your last. Okay, enough with the vices.

Mad Men hits at why we watch visual fiction in the first place - displacement of the emotional self. In other words: escape. Cigarettes are still a part of our current culture, although certain restrictions have made it less available. Alcohol in much the same way, but it has been censored from our life between the hours of 9 to 5. After that, the floodgates open. Mad Men reminds us where we come from - our (Gen. X) origins. This is the lifestyle of our parents.

Where do we see this in the Emmy-nominated drama? No, not in the lives of the (mad) men. It is perhaps the women who are the most compelling of the gender groups (keep in mind, this is a male-written blog). If you're not paying attention, their suits look at least similar to current fashion trends. Female attire does look quite different. Skirts flare out and hair is tapered and delicately structured. It is in the female world that the cultural politics of the time seep through the screen. Sure, the men of work allude to certain historical moments, but it is within the women (and consequently the home) that one discovers America's identity.

I believe it is not just the presence of the female, but specifically the absence of the male that allows such possibilities. The cultural environment of Mad Men, is quite segregated between men and women. Men have their time in the workplace and women (seemingly) bide their time at home. The men are constantly involved with office politics and which secretary or phone operator satisfies their visual appetite. In fact, and not surprisingly, it is only when the two gendered worlds collide is when the tension heightens. Sure, the ad men have their squabbles but for the most part they dissipate in short order. No, the lingering conflict with Mad Men is between the male and the female. Don Draper (Jon Hamm) constantly flip flops between being faithful to his wife Betty (January Jones), but does maintain regularly scheduled appointments with another woman. It's hard to figure out where his romantic loyalties lie.

Women appear to have no real power. Men have the freedom to explore their romantic desires and escape out of the treacherous confines of the home. The women are trapped with their one-and-only male partners, whoever they may be and to whomever they may already be attached. Women do not have the recourse of leaving their loveless marriage unless the man frees her, but this is not a desirable position as it leaves the woman without financial support. No, the women occupy their time discussing the pregnancy situations of their neighbors and the social lives of presidential candidates.

Men exert their prowess between the hours of 9 to 5, but they can only do so within the office. It is within this same time-frame that women exert their own kind of prowess within the home world. They raise the kids and maintain the home - the same home that the working man must eventually return - but they also socialize among themselves.

The one anomaly in this whole equation is Peggy Olson (Elizabeth Moss, formerly of The West Wing). She exists within the working world. Okay, no problem, so do many other secretaries. However, Peggy managed to advance within the company and consequently into the world of men in the working world!

And so, this is the question that lingers for Mad Men. Which genre of woman will be the catalyst for the upstart females: the challenging Peggy in the working world, or the subtly subversive Betty Draper of the home world. I think if history is to be any counsel, then both sets of women may serve as a dual wedge supplanting the epochal dominance of the XY chromosome.

Why do I enjoy this show? I enjoy the 3-martini lunch concept as well as the massively-flared skirt. 6 rounds of oysters at lunch anyone? This drama exudes an air of nonchalance about most anything. As unfaithful as the men are, it never occurs to them that their domestic life may be crumbling. It can only come from overconfidence in...something. They can cheat and get away with it. I enjoy the stark balance between work and home. Home seems so inviting, but it is ultimately the most hostile of environments. Check the stock of the liquor cabinets!